The_King Posted January 15 Share Posted January 15 A mookata dining experience almost always involves grilled pork accompanied with alcohol. Having it otherwise might even be seen as a paradox to some. But for Jackeline Goh, that's the idea she's been trying to sell to sceptics since opening Chickata in 2016. The restaurant applied for halal certification in 2017 before being rebranded to Chice in December 2020. In a TikTok video shared last Saturday (Jan 13), the co-owner explained that running a halal-certified food establishment may not always correlate to welcoming a large number of Muslim customers. "We are non-Muslims so people might not have confidence in us," the 39-year-old said. This was especially true when Chice was in the midst of applying for halal certification back in 2017. Transitioning from a non-halal to a halal food joint was a challenge as sales dipped to "almost zero every day", Jackeline admitted. Not only was attracting customers an issue, hiring Muslim staff was a struggle as some might not feel comfortable with working at a place that has yet to receive their halal certificate. Once the restaurant has received it, Jackeline needed to convince a different group of people to give Chice a chance. Mookata literally translates to "skillet pork" where diners cook raw meat on a tabletop grill lathered with pork fat. Here lies a problem for Jackeline. "Chinese (non-Muslims) also don't want to eat because no pork," she lamented. In fact, Jackeline mentioned how "a lot" of her friends have yet to drop by for a taste of her food. In addition, alcohol is also prohibited at the restaurant. Hence, some non-Muslims may simply choose to avoid Chice altogether. While Jackeline shared the more unfavourable aspects of running a halal mookata, Chice seemed to have found its footing among those who gave it a chance. At the time of writing, the restaurant scored a 4.4 rating out of 5 on Google from over 200 reviewers. What is halal? Halal translates to lawful or allowable in Arabic and according to Islamic worldview, any food or drink which falls under this category is permitted for consumption. A common misconception is that halal simply means "no pork, no lard". But non-halal ingredients must also be taken into consideration such as dressings containing alcohol. 1 3 Link to comment Share on other sites More sharing options...
The_King Posted January 15 Author Share Posted January 15 (edited) you ask thoose cannot eat pork go to a eat at a stall name Pork skillet this is 101 how not to do a business Edited January 15 by The_King 1 3 Link to comment Share on other sites More sharing options...
Huat Zai Posted January 15 Share Posted January 15 2 Link to comment Share on other sites More sharing options...
noobmaster Posted January 15 Share Posted January 15 I thought moo means pork in Thai? No pork sell what? @ManOfTheHour @meng.huat this kind of stall deserve it 1 2 Link to comment Share on other sites More sharing options...
ManOfTheHour Posted January 15 Share Posted January 15 What a dumbass 2 Link to comment Share on other sites More sharing options...
XianGe Posted January 15 Share Posted January 15 Greed 1 Link to comment Share on other sites More sharing options...
noobmaster Posted January 15 Share Posted January 15 59 minutes ago, XianGe said: Greed not greed just dumb 3 Link to comment Share on other sites More sharing options...
zendude Posted January 15 Share Posted January 15 7 hours ago, noobmaster said: not greed just dumb Think greed did play a part in it. She thought gaining Muslim customers mean can afford to lose some Chinese ones. Can host company gatherings. Also for publicity. But since they are still around now after 7 years of halal means it worked quite well. Good for them. They made some mistakes but it's common for businesses. 3 Link to comment Share on other sites More sharing options...
aaur4man Posted January 15 Share Posted January 15 can survive so many years means doing ok la. halal jiu halal lor real mookata lovers won't go nia 2 1 Link to comment Share on other sites More sharing options...
meng.huat Posted January 16 Share Posted January 16 (edited) yea, i wont go... how u oil the plate without lard? i dont like it when other people's dietary restrictions are forced on me. Edited January 16 by meng.huat 3 1 Link to comment Share on other sites More sharing options...
noobmaster Posted January 16 Share Posted January 16 1 minute ago, meng.huat said: yea, i wont go... how u oil the plate without lard? Might as well go Seoul garden 2 1 Link to comment Share on other sites More sharing options...
aaur4man Posted January 16 Share Posted January 16 28 minutes ago, meng.huat said: yea, i wont go... how u oil the plate without lard? i dont like it when other people's dietary restrictions are forced on me. oil with chicken skin oil lor lol 1 1 1 Link to comment Share on other sites More sharing options...
noobmaster Posted January 16 Share Posted January 16 13 hours ago, zendude said: Think greed did play a part in it. She thought gaining Muslim customers mean can afford to lose some Chinese ones. Can host company gatherings. Also for publicity. But since they are still around now after 7 years of halal means it worked quite well. Good for them. They made some mistakes but it's common for businesses. But the way she talked about her friends who don’t want to eat at her shop after supporting once reeks of self entitlement Just because friend means must continue supporting? 1 1 2 Link to comment Share on other sites More sharing options...
ManOfTheHour Posted January 16 Share Posted January 16 1 hour ago, noobmaster said: But the way she talked about her friends who don’t want to eat at her shop after supporting once reeks of self entitlement Just because friend means must continue supporting? I thought you will like cos moonie with jackie chan nose 1 Link to comment Share on other sites More sharing options...
meng.huat Posted January 17 Share Posted January 17 16 hours ago, ManOfTheHour said: I thought you will like cos moonie with jackie chan nose big nose = horny 1 Link to comment Share on other sites More sharing options...
meng.huat Posted January 17 Share Posted January 17 (edited) On 1/16/2024 at 1:38 PM, noobmaster said: Might as well go Seoul garden i also no go seoul garden after they got H used to eat seoul garden when i was in poly.. Edited January 17 by meng.huat 1 Link to comment Share on other sites More sharing options...
meng.huat Posted January 17 Share Posted January 17 On 1/16/2024 at 2:06 PM, aaur4man said: oil with chicken skin oil lor lol might as well Olive Oil for more healthy BBQ... LOL 3 Link to comment Share on other sites More sharing options...
ManOfTheHour Posted January 17 Share Posted January 17 (edited) 39 minutes ago, meng.huat said: big nose = horny I thought sharp nose horny. Not flat fat nose Edited January 17 by ManOfTheHour 1 Link to comment Share on other sites More sharing options...
The_King Posted January 17 Author Share Posted January 17 Heng I go orchard garden buffet Link to comment Share on other sites More sharing options...
ManOfTheHour Posted February 15 Share Posted February 15 2 Link to comment Share on other sites More sharing options...
zendude Posted February 15 Share Posted February 15 36 minutes ago, ManOfTheHour said: A dumbass Vs dumbass battle. She didn't even mention reporting the content on tiktok to have it removed? And the guy for being so stupid thinking she can afford legal action. Hiring a lawyer would do 100x more damage to her income compared to this guy's stupid posts. 2 Link to comment Share on other sites More sharing options...
ManOfTheHour Posted February 15 Share Posted February 15 Just now, zendude said: A dumbass Vs dumbass battle. She didn't even mention reporting the content on tiktok to have it removed? And the guy for being so stupid thinking she can afford legal action. Hiring a lawyer would do 100x more damage to her income compared to this guy's stupid posts. The guy’s video is still online lol. I would just ignore 1 Link to comment Share on other sites More sharing options...
The_King Posted February 15 Author Share Posted February 15 What he post Link to comment Share on other sites More sharing options...
ManOfTheHour Posted February 15 Share Posted February 15 3 minutes ago, The_King said: What he post The only video left 1 Link to comment Share on other sites More sharing options...
noobmaster Posted February 15 Share Posted February 15 5 hours ago, ManOfTheHour said: i saw the L videos, what did he do wrong? 1 Link to comment Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now