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DAYLESFORD, Australia: Hawkers are finding it hard to maintain people’s expectations of low food and drink prices with rising operation costs, particularly with Singapore’s core inflation rate at 5.5 per cent and a Goods and Services Tax (GST) hike to 8 per cent.

Coupled with manpower challenges, some hawkers have no choice but to shut down for good – like the owner of Zhao Ji Claypot Rice at Chinatown Complex after 43 years in business.

Yet hawkers are still reluctant about raising prices out of fear of driving customers away. An Institute of Policy Studies (IPS) survey released on Mar 13 found that out of 263 stalls visited in January, many have not increased prices since late 2022. For those that did, price increases did not exceed 30 cents.

 

 

 

 

But when I went back to Singapore in December 2022 for the first time since the pandemic, one of the biggest changes that I noticed was hawker prices.

Three years ago, a typical hawker meal for me fell in the range of S$4 to S$5 (US$3 to US$3.80), and on this trip, it averaged S$6 to S$7. I’m not going to lie - it did bother me and made me feel like a hypocrite. After all, in October 2022, I had written an article that challenged Singaporeans to view hawker prices as being too low.

Had I been out of touch with the realities of living in Singapore? Was my commentary, in fact, salting the wound of Singaporeans who have been battling inflation and rising costs of living?

HAWKER FOOD AS A SOCIAL GOOD

In Singapore, hawker food is seen as a social good. A big part of this comes from the positioning of hawker food as affordable.

In a 2012 interview, Ravi Menon, Managing Director of the Monetary Authority of Singapore, described hawker centres as offering “good quality meals at almost Third World prices”, a kind of “general subsidy that is available to all those who patronise hawker centres - rich and poor alike”.

In the 1970s to 1980s, itinerant street hawkers were offered subsidised rents to encourage them to relocate to hawker centres. Because rent was controlled and low, hawkers were able to make their living providing meals to Singaporeans at a reasonable price.

As of August 2020, about 40 per cent of hawkers are on the subsidised rent scheme, where stall rentals are substantially below market rates. But the majority of hawkers - those who joined the trade from the 1990s onwards - had to bid for stalls put up for tender monthly by the government.

The upper limit of bids for monthly rental fees, dictated by the free market, can go as high as S$5,000. On top of that, there are table-cleaning and dishwashing fees to think about.

 

Yet as the IPS study suggested, hawkers are mindful of how price-sensitive customers can be. I was ordering fish noodle soup from my favourite stall and told the hawker auntie that I wanted to add bittergourd and deep fried fish roe to my meal. How apologetic she was surprised me. “That will be S$7 - are you sure you are okay with that?”

I encountered a similar sheepish expression on another auntie’s face as she told me how much the assortment of Hakka yong tau foo I had selected would cost me.

Senior Minister of State for National Development Sim Ann recently announced that all coffee shops leased from the Housing and Development Board will have to offer budget meal options as a condition for the renewal of their three-year tenancy. This is to “make the availability of cheaper food options in coffeeshops more certain and pervasive”.

But at the end of the day, hawkers are business owners. While inflation is putting the squeeze on Singapore residents, are hawkers not one of us as well? How are they to operate within a low price ceiling amid the economic pressures that they face?

PASSION ALONE CAN’T FEED HAWKERS

In 2017, the Singapore Tourism Board rolled out its new slogan “Passion Made Possible”. The campaign highlighted locals, such as hawkers, who are making “indelible marks on our landscape with their talents, cultures and dreams”.

It is undisputed that our hawkers have passion - it takes immense grit to do what they do - but how much of it is “made possible”?

Founder of the now-defunct nasi lemak stall OG Lemak, Shen Tan, said on the Singapore Noodles podcast: “Passion doesn’t feed people - it doesn’t pay your CPF, it doesn’t pay your mortgage, it doesn’t pay for medical insurance… How do Singapore’s hawkers put out the food at such low prices? It’s because they are subsidising with their salaries!”

 

While our hawkers are UNESCO-recognised cultural symbols, they struggle to run viable businesses. As consumers, it can feel like we are caught between a rock and a hard place.

But despite the initial flinch that comes from years of being used to artificially low prices for food, I’d much rather pay more as an investment in what I believe is such a big part of Singaporean culture.

In recent months, multiple long-time hawkers have shuttered their operations - one of which is a favourite Hokkien mee stall of mine at ABC Brickworks Food Centre. If we do not value our hawkers in the years to come, we may find ourselves in a position of trying to salvage what’s left of our culinary heritage, only to discover how much we have already lost.

Pamelia Chia is the author of the bestselling cookbook Wet Market to Table, and the founder of Singapore Noodles, a newsletter with the mission of keeping Singapore’s food heritage alive.

Source: CNA/el
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‘We’re Not Working For A Bungalow’: Hawker Couple On Why They Still Sell 30-Cent Drinks In 2023

 

 

These days, you can hardly buy an iced drink at a kopitiam for under $2. But a hawker couple in Kovan is selling beverages like soybean milk, grass jelly and bird’s nest at just $0.30 a cup.

Husband-and-wife Goh Kai Suah, 59, and Chua Choon Huay, 57, have been running their stall Sun Kee Drinks at Kovan 209 Market & Food Centre since 1984. The couple is so loving, they even sport matching hot pink highlights in their hair. Aww.

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The business was started by Kai Suah’s father in the 1950s as a pushcart along nearby Upper Serangoon Road. “It was much harder being a hawker back then. It wasn’t a respected trade and it was very difficult to make a living. We already have it good now,” laughs Choon Huay.

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Happy hawkers 

It is perhaps this uncommon sense of gratitude and their cheerful attitude that makes the couple extra popular at the hawker centre. Most of their customers who stop by to buy a drink appear to know them well.

Although Kai Suah and Choon Huay operate their stall from 6am to around 1pm, they are usually almost sold out by noon. We foolishly went for lunch before heading to Sun Kee, only to find out that the Beancurd ($0.60) and warm drinks were all gone in under an hour.
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“Aiyah, you should have reserved earlier, I will keep for you. That was what he did,” Choon Huay chirps in Mandarin, gesturing to an uncle sitting beside the stall. In front of him are bulging plastic bags with 16 containers of tau huay.

As he ambles off, he sees us eyeing his loot and inexplicably bellows: “Oi don’t judge me ah! This is very cheap. Good for people with no money.”

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The menu

Kai Suah and Choon Huay charge $0.30 for a small-sized cup of Soya Bean Milk, Grass Jelly or Bird Nest Drink. The medium size is priced at $0.50, and large size at $1.

“We make the bird’s nest drink ourselves,” says Kai Suah, who explains that it is a process that involves boiling pandan leaves. Despite its name, there is very little bird’s nest in this beverage, which hit peak popularity a few decades back as a wallet-friendly thirst-quencher sold from streetside carts.

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Decent quality drinks for the price

Although we paid only 30 cents each for our drinks, we found the quality very decent for the price. The soybean milk is satisfyingly thick and shiok, and the grass jelly refreshing.

The sweet bird’s nest drink is nicely pandan-scented but diluted, which could be because our cup was filled from the bottom of a giant ice-filled container which was almost empty (the couple still uses retro green plastic bins from which they scoop their beverages).

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How to survive selling 30-cent drinks 

Other than the bird’s nest drink, the hawker couple get the rest of their beverages from a supplier. Despite eye-watering inflation, they have kept their prices constant for almost 40 years.

“During my father’s time it was only 5 cents or 10 cents for a drink,” says Kai Suah modestly when we marvel at his prices.

Compared to hawkers who price their wares higher, Kai Suah and Choon Huay operate at a lower profit margin. “We are not working for a bungalow,” giggles Choon Huay, though she candidly shares: “We can survive if there are customers. No customers, we are finished.”

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The couple’s business model is centred on a basic economics tenet: Selling a high quantity at low prices. And Sun Kee certainly gets enough business. There is a psychological effect when you see something so cheap; you feel moved to buy more drinks to treat your whole kampong.

Like us, who only wanted a small cup of soybean milk but left with three drinks. We even got 10 cents back from paying with a $1 coin, which was the uncanny high that singer Sia was talking about when she sang “I love cheap thrills!”

“Some people buy 15 cups at one go. On weekends the queue is practically never-ending,” shares Choon Huay. And ’cos the medium-sized drink is equally affordable, Kai Suah says: “Most customers go for at least a medium size. Hardly anyone buys the 30-cent cups.”

Sun Kee Drinks is at #01-65 Kovan 209 Market & Food Centre, 209 Hougang St 21, S530209. Open daily except

Mon, 6am-1pm (or till sold out, usually around 12pm).

 

https://www.8days.sg/eatanddrink/hawkerfood/sun-kee-drinks-kovan-765366

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  • 3 weeks later...
On 4/18/2023 at 6:23 PM, coffeenut said:

 

Later Sinkie cook instant noodles add Spam - like that how? 

They have to learn to cook simple meal, it will get worst

 

Thing got so expensive that there SG version of food stamp those food there little to none nutrient value at all.

 

 

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  • 4 weeks later...
7 minutes ago, ManOfTheHour said:

with chiur confidence and charisma and your history of sex experience, i'm sure you can eat her anus soon mmm

Edited by CannotTahanLiao
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  • wtf 1
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