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Singapore-based PRISM+ to launch its own line of refrigerators


The_King

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In an expansion of its product lineup, Singapore-based PRISM+ has unveiled its latest offerings in home appliances, marking a new chapter in the company’s growth.

Known for its direct-to-consumer lifestyle electronic goods, PRISM+ has now introduced the PureFresh and EverShine Refrigerators, alongside the Oasis Pro Ceiling Fans, broadening its repertoire beyond smart air conditioners introduced in August 2022.

The new refrigerator models, PureFresh and EverShine, are PRISM+’s maiden venture into this category. The PureFresh range includes models with varying capacities and a side-by-side model designed for larger households, all featuring a sleek design in two color variants.

The EverShine models, available in 420 liter and 530 liter capacities, boast a premium Black Glass finish. Both lines are equipped with modern features like multi-zone cooling technology and no frost technology, aimed at enhancing user convenience and efficiency.

Jonathan Tan, Managing Director of PRISM+, emphasized the milestone this launch represents for the brand, noting, “This is yet another milestone for the brand, as we work towards providing a full-suite of solutions involving affordable home appliances to Singaporeans. Beyond the value that we bring in both our products and services, the brand has evolved to understand the value of our product’s aesthetics in the homes of our users.”

Additionally, PRISM+ has introduced the Oasis Pro Ceiling Fan, an upgrade to its Oasis model, featuring a modular design that offers a staggering 3,120 combinations for customization. This iteration includes new blade and housing design options, and it’s the first in Singapore to feature RGB lighting, allowing for personalized ambiance settings.

Xander You, Product Manager at PRISM+, highlighted the company’s focus on consumer feedback and the resulting product innovation, stating, “The success of the original Oasis inspired us to pour our resources into elevating the experience of our ceiling fans. We have taken into account the requests from our consumers who craved for even more personalization.”

Customers interested in these latest innovations can find the PRISM+ PureFresh and EverShine Refrigerators available for purchase on all official PRISM+ channels starting 13 March 2024. The company is also offering special promotional pricing for a limited time during the IT Show. The PRISM+ Oasis PRO Ceiling Fans will be open for pre-orders on 14 March 2024, with availability expected by the end of April.

 

For those eager to see these new products firsthand, PRISM+ will be showcasing them at the IT Show 2024 from 14 March to 17 March at the Suntec City Convention Centre, booth #8701. Additional information and details about the products and the event can be found on PRISM+’s official website.

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