Jump to content

Still queuing? Shake Shack will 'definitely' open another outlet in Singapore


The_King

Recommended Posts

Shake Shack’s culinary director said the Singapore outpost has "exceeded all expectations" – and that they intend on being here "20 years from now".

 
shake-shack-queue.jpg

The queues are still going strong. Shake Shack has plans to open its second outlet in Singapore "when the time is right" ( Photo: Shake Shack Singapore)


It’s been seven months since Shake Shack Singapore opened its doors and served its famous burger and shake at Jewel Changi Airport. And those snaking queues have not let up since.

Shake Shack’s culinary director Mark Rosati told CNA Lifestyle that the popular Singapore outlet has "exceeded all expectations".

 

 

 

Jewel Changi opening day (7)

Visitors queue at Shake Shack at Jewel Changi Airport on Apr 17, 2019. (Photo: Jeremy Long)

 

“We knew that coming to Singapore and this amazing location was an incredible, exciting opportunity. I mean, look at this location (Jewel Changi). We knew it’s going to be fun,” said Rosati. “But to see this line every day is really humbling. You know you might have a line when you first open. But here we are, seven months down the road, and it's still there, and it's still big. People are interested, they are trying it, they are liking it, they're coming back. We are really humbled.”

 

 

shake shack singapore burger

( Photo: Shake Shack Singapore)

 

 

As culinary director, New-York based Rosati's enviable job is to travel the world to research flavours to create new menu items. Before Shake Shack prepares to enter a new city, Rosati sets the ball rolling by eating at many of the local eateries to seek inspiration for a new spin on the Shake Shack menu in that market.

 

 

Shake Shack Pandan Shake

Pandan Shake, a menu item exclusive to Singapore. (Photo: Shake Shack)

 

Here, the result was four Singapore-exclusive items: Pandan Shake, It Takes Two To Mango Concrete, Jewela Melaka Concrete and Shack Attack Concrete.

 

 

shake shack christmas cookie shake in singapore

The all new Shake Shack Christmas Cookie Shake is now in Sngapore (Photo: Genevieve Loh)

 

 

Recently back in Singapore to introduce the all-new Christmas Cookie Shake, a holiday tradition in the US outlets, Rosati told CNA Lifestyle that the success of the Jewel Changi Airport outlet was especially humbling because of Singaporeans' passion for food. 

“There is such a high level appreciation for food, and also a high standard,” he said. “You can’t be mediocre in this city, or you’ll go out of business.”

 

 

read more here: https://cnalifestyle.channelnewsasia.com/dining/shake-shack-singapore-second-outlet-12054496

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
×
×
  • Create New...

Important Information

Mugentech.net uses cookies to ensure you get the best experience on our website. By using this site you agree to Privacy Policy