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What to look out for at the new Adidas Homeground at Knightsbridge


The_King

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SINGAPORE – Remember that mall along Orchard Road where queues formed with customers eagerly awaiting to take photos with shirtless male models a decade ago? It is now taken over by Adidas Homeground, sans naked bodies, of course.

Knightsbridge, the three-storey mall, now houses the Adidas Singapore Brand Centre making it the largest mono-brand retail sports destination in Singapore. A new retail store? The Adidas Homeground will give you second thoughts that Singapore's brick-and-mortar retail scene is dying. Here's why.

The largest one-stop fitness offering

Adidas Brand Centre. PHOTO: Adidas
 
Adidas Brand Centre. PHOTO: Adidas
 

Imagine having limited edition exclusives, the latest and most extensive array of footwear, apparel and accessories under one roof. Also, look out for the range of shoes and apparel unique to SEA and only available at the Adidas Homeground.

PHOTO: Adidas
 
PHOTO: Adidas

Women only

Fitsters, the latest UltraBoost 22 and ZX 5K Boost, will also be up for grabs at Homeground. Did you know that the UltraBoost 22 is created by an all-women team, tapping on women-specific insights? The ZX 5K Boost, on the other hand, presents the next level of comfort with the mesh inserts. In addition, the ZX 5K Boost creates an ode to the always-evolving ZX legacy with a bold, retro-futuristic silhouette.

Singapore’s very own T-shirt

Key City T-shirt. PHOTO: Adidas
 
Key City T-shirt. PHOTO: Adidas

Love to make a statement with your tees? Then, be sure to bring home the Adidas Singapore’s very own Key City Tee – packed with little nostalgia-filled nuggets of all the things we love about Singapore.

Uniquely Singapore

In line with today’s trigger happy crowd, no brick and mortar retail experience is complete without that instagrammable art piece to complete your in-person shopping experience. The massive store has been meticulously designed with plenty of hyperlocal elements, such as the Singapore River, the East Coast Park, the void deck and of course, our local cuisine. These art installations were created by local artists such as Terence Woon, Pamela Ting, Jessica Wong from Scene Shang, and more.

MakerLab. PHOTO: Adidas
 
MakerLab. PHOTO: Adidas

January inspiration

Get inspired by local talents and celebrities, such as homegrown musician Benjamin Kheng, national high jumper and SEA Games record holder for High Jump, Michelle Sng; professional footballer Jacob Mahler; female jiu-jitsu practitioner and World Champion Constance Lien; MMA champion, Amir Khan; as well as national track and field athlete and Olympian, Shanti Pereira. Be clued in to their personal stories and how they overcome their creative and athletic blocks via the 3D LED Screen at Knightsbridge façade come January 2022. 

Get the first dibs of new launches

In the coming months, Adidas Homeground will be rolling out the “Bring it to Me” service, exclusive to the brand centre, where your preferred items are delivered to you as you browse at the store. All you need is the Adidas app or a QR code. The app also allows you to be one of the first to be informed of new launches and promotions.

Adidas Brand centre facade. PHOTO: Adidas
 
Adidas Brand centre facade. PHOTO: Adidas

Our editorial team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Prices were correct at the time of publication.

Shop Adidas online.

Or visit Adidas Homeground at 270 Orchard Road, Knightsbridge, Singapore 238857.

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