The_King Posted February 27 Share Posted February 27 Coldplay, Ed Sheeran, and now Taylor Swift. Singapore is eyeing concert economics as its new growth driver, which is set to add hundreds of millions of dollars in tourism receipts. “The Lion City has traditionally been more a magnet for business travel, but these large-scale global music events are a boon for Singapore’s travel-related services that can add up to 10% of its GDP,” HSBC’s ASEAN economist Yun Liu wrote in a recent note. In January, British band Coldplay performed six shows at Singapore’s National Stadium. Fans bought 200,000 tickets as the shows sold out within hours, breaking the city-state’s record for the most tickets sold by an artist in a single day. Singapore was Asia’s main stop for Coldplay’s Music of the Spheres World Tour — boosting the country’s tourism industry. Asia-Pacific travel platform Agoda recorded a “massive surge” in search traffic for accommodations in Singapore spanning Coldplay’s concert dates. The company said interest for those dates was 8.7 times higher after the band began ticket sales in June. Agoda said the increase was driven largely by neighboring countries Malaysia and Indonesia. And starting this weekend, Singapore will host American popstar Taylor Swift, whose Eras Tour in the U.S. last year was estimated to generate around $4.6 billion in consumer spending. “Taylor Swift is also widely expected to generate a sizable economic boost, given her past record,” Liu added. If she did not have Singapore as a stop, I might not buy a ticket. Mavis Mook 22-year-old Singaporean student Shortly after the singer announced her concert dates in the city-state, Singapore hotel bookings for March 2024 surged 10%, data from hotel analytics company Smith Travel Research showed. Swift is scheduled to perform six shows in early March and the month is on track to hit the highest occupancy levels out of the first eight months in 2024, according to STR data. Demand for flights into Singapore also soared. Swift’s blockbuster tour is only traveling to three countries in Asia-Pacific: Japan, Australia and Singapore. Last week, the Singapore Tourism Board said it provided a grant to bring Swift’s Eras Tour to the country. Both the country’s flagship carrier Singapore Airlines and budget airline Scoot told CNBC that demand for flights to Singapore in March has jumped, particularly from Southeast Asia. Jetstar Asia also confirmed it saw demand surge roughly 20% for routes connecting destinations like Bangkok, Manila, Jakarta to Singapore. Coldplay perform onstage during the 2015 American Music Awards. Kevin Mazur | WireImage | Getty Images Swift’s concerts are expected to generate about 350 million to 500 million Singaporean dollars ($260.3 million to $371.9 million) in tourism receipts — assuming that around 70% of concertgoers are flying in from overseas — said Erica Tay, director of macro research at Maybank. “If she did not have Singapore as a stop, I might not buy a ticket,” said 22-year-old Singaporean student Mavis Mook, who spent almost SG$300 ($223.38) for a Taylor Swift concert ticket. “I want to experience this with the friends who have also grown up with me. It would be so hard to fly over together just for one concert,” she added. Mook told CNBC she spent an additional SG$150 on a concert outfit and beads for friendship bracelets, which concertgoers have swapped at every tour stop. She’s also set aside funds to buy tour merchandise. Singapore’s reputation era Singapore has also attracted the likes of Ed Sheeran, Bruno Mars, Blackpink and other marquee performers. A star-studded concert slate grants Singapore a new shine as a tourism destination. “Traditionally it’s been a MICE sector – meetings, incentives, conferences and exhibitions – which tended to attract affluent business travelers,” said HSBC’s Liu. Singapore has heavy exposure to tech manufacturing and finance, but travel-related services make up 10% of the country’s GDP, she said. Event tourism is reshaping the travel industry post-pandemic as more people are willing to fly to attend concerts or sporting events, Maybank’s Tay observed. Beyond the direct concert revenue, A-listers could also bring longer-lasting reputational boosts by endorsing host countries. “Scenes of her enjoying herself in Singapore – whether it’s trying iconic dishes or checking out heritage architecture – will go a long way,” said Tay. “If she falls in love with chicken rice, it can put the dish, and Singapore, on the map for a new audience globally. 1 Link to comment Share on other sites More sharing options...
The_King Posted February 27 Author Share Posted February 27 Taylor Swift lands in Singapore for her 6 sold-out Eras Tour concerts SINGAPORE: Taylor Swift arrived on Tuesday (Feb 27) for the sold-out Singapore leg of her Eras Tour. Swift arrived on chartered flight VJT993 from Sydney, Australia. The jet, a Bombardier Global 6000, touched down at Seletar Airport at about 5.05pm. Advertisement Swift was shielded by umbrellas as she got off the plane. Taylor Swift arrives at Seletar Airport on Feb 27, 2024. (Photo: CNA/Eugene Goh) About 40 fans had gathered at the airport, holding their phones up in the hope of catching a glimpse of Swift. Taylor Swift's convoy leaving Seletar Airport shortly after landing in Singapore on Feb 27, 2024. (Photo: CNA/Eugene Goh) There was a ripple of anticipation as Swift finally made her way to her convoy of cars at about 5.40pm. But with layers of umbrellas shielding her movements, fans were mostly denied a glimpse of the singer as she was whisked away. Fans gather as Taylor Swift arrives at Seletar Airport in Feb 27, 2024. (Photo: CNA/Eugene Goh) Singapore is Swift's only stop in Southeast Asia. Advertisement Earlier in the week, Singapore Tourism Board (STB) said it provided a grant to help bring the blockbuster Eras tour to the country, in response to media queries after Thailand's prime minister said Singapore had struck an exclusive deal with Swift. Taylor Swift fans gather at Seletar Airport at 4.45pm on Feb 27, 2024, as they await her arrival ahead of her concert The Eras Tour. (Photo: CNA/Eugene Goh) STB noted that Swift's concerts were "likely to generate significant benefits" to Singapore's economy. The knock-on effects are already being felt - hotels and airlines told CNA that demand for flights and accommodation around the dates of her shows has increased up to 30 per cent. Taylor Swift fans gather at Seletar Airport at 4.45pm on Feb 27, 2024, as they await her arrival ahead of her concert The Eras Tour. (Photo: CNA/Eugene Goh) Source: CNA 1 Link to comment Share on other sites More sharing options...
socrates469bc Posted March 10 Share Posted March 10 On 2/27/2024 at 7:22 PM, The_King said: Coldplay, Ed Sheeran, and now Taylor Swift. Singapore is eyeing concert economics as its new growth driver, which is set to add hundreds of millions of dollars in tourism receipts. “The Lion City has traditionally been more a magnet for business travel, but these large-scale global music events are a boon for Singapore’s travel-related services that can add up to 10% of its GDP,” HSBC’s ASEAN economist Yun Liu wrote in a recent note. really think whole pappyland is kumgong pappy serfs never hear of quality sustainable economic growth meh???????? wahahahahahahahahahahahaha 3 Link to comment Share on other sites More sharing options...
XianGe Posted March 10 Share Posted March 10 Tis type is just quick bucks but few times later will have cheaper venue winning more concerts... 3 1 Link to comment Share on other sites More sharing options...
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