That’s why I’m waiting for 18 pro.  19/20 pro will continue to increase price.

OnePlus, as you know it, is over. The brand is being dismantled—wound down and put on life support until it honors its remaining commitments, and by then, no one will remember to ask what happened. That’s not speculation. That’s the playbook, and we’ve watched it run before. This conclusion comes from a three-continent investigation—current and former employees across R&D, Business, and Marketing at headquarters in China and regional offices in the US, India, and Europe. It’s confirmed by four independent analyst firms whose market data verifies what OnePlus won’t say. And it’s informed by 15 years covering OnePlus and the smartphone industry’s business dynamics—watching Samsung and Apple rise while Nokia, BlackBerry, HTC, and LG followed this exact pattern into irrelevance. The evidence is damning. Shipments in freefall. A premium stronghold that collapsed almost overnight. Headquarters shuttered without announcement. Partnerships ended. Western teams gutted to skeleton crews. Product cancellations—the Open 2 foldable and 15s compact flagship have both been scrapped; neither will launch as planned. And every major decision now flows from China—regional offices don’t strategize anymore, they take orders.   Two weeks ago, OPPO did this to Realme. The press release said “synergy.” The reality was a bloodbath—R&D gutted, workforce slashed, and a merger decided one day before the announcement. It played out over the holiday break while nobody was watching. Most outlets ran the corporate statement and moved on. We didn’t. OPPO isn’t restructuring. OPPO is cleaning house—and the body count includes jobs, markets, headquarters, R&D teams, and entire sub-brands. OnePlus is next.   Editor’s Note: We have reached out to OnePlus for comment. If we hear anything back from OnePlus, we will add it to this article. The Receipts: Numbers So Ugly They Had No Choice But to Clean House This is what freefall looks like. OnePlus shipments dropped more than 20% in 2024—from roughly 17 million units to somewhere between 13 and 14 million. Parent company OPPO Group grew 2.8% in the same period. Omdia’s verdict was blunt: “Growth was driven entirely by the OPPO brand.” OnePlus wasn’t just underperforming. OnePlus was dragging them down. India was supposed to save them. It didn’t. In May 2024, approximately 4,500 retail stores across six states stopped selling OnePlus products. The Online Retailers Association cited warranty delays and razor-thin margins—stores couldn’t make money selling OnePlus phones, so they stopped. The fallout: premium segment share collapsed from 21% to 6%. That’s a 71% decline in twelve months. Overall, India’s share dropped from 6.1% to 3.9%. The stronghold was crumbling.   China was worse. OnePlus president Li Jie set a public goal in January 2024: surpass Xiaomi’s 3% China share—just the Xiaomi brand, not including Redmi. OnePlus hit 1.6%. Li Jie later told the press that 2024 sales were “basically flat.” The math says otherwise. When your share drops from 2% to 1.6%, that’s a 20% decline. Flat is a lie you tell when you’re hoping nobody checks.   Here’s the trap: India and China now account for 74% of OnePlus shipments. Three-quarters of the business is concentrated in two markets, and both markets are collapsing. TechInsights cited “weak demand in North America and Western Europe” as the primary decline drivers. The West isn’t coming to save them. The West already left. Here’s what that means if you’re not reading quarterly reports: OnePlus has almost nowhere left to sell phones. The two markets keeping them alive are both collapsing. That’s not a rough quarter. That’s a company running out of road.   So the cuts started. Offices. Teams. Entire regions. No announcements—just disappearances. By the time anyone noticed, it was already done. This wasn’t a reaction to bad news. This was the playbook all along. Beginning of the End, No Press Release Required Start in America. Dallas headquarters – closed, March 2024. No announcement. The building that once housed OnePlus’s US operations is gone, and if you weren’t paying attention, you’d never know it existed. What remains is a skeleton crew in Palo Alto – fewer than fifteen people for all of North America. The carrier retreat tells the rest. OnePlus’s T-Mobile partnership ended in early 2023. The OnePlus 15? Unlocked only—no American carrier will sell it. In a market where carriers move the majority of smartphones, that’s not a distribution strategy. It’s the beginning of the end.   Europe went dark even earlier. In 2020, OnePlus cut its teams across France, Germany, and the UK from around sixty employees to fewer than ten. They just quietly disappeared. No restructuring memo. No press release. Gone. Then there’s India – the market that was supposed to be the future, and turned out to be one of the final straws that broke the camel’s back. In August 2019, co-founder Pete Lau stood in front of cameras and promised OnePlus would build its largest R&D center in India. Fifteen hundred employees by 2022. A commitment to the market that had embraced them when the West wouldn’t.   Tracxn pulled the data in February 2024: one hundred and sixteen employees. That’s all. Not the fifteen hundred promised by 2022. That promise didn’t get delayed. It got buried. No explanation. No revised timeline. No acknowledgment was ever made. Either Lau believed something that was never realistic, or he said what the moment required and moved on. The result is the same: the people who believed him got left behind. “Chinese management has no trust in India R&D,” one employee wrote on Glassdoor. The people doing the work figured it out before anyone told them. We’ve seen it ourselves. The OnePlus 15 launch was a Zoom call. Previous flagships flew journalists out for multi-day events—grand reveals, hands-on time, the full production. This was a stark contrast. It felt less like a flagship launch and more like a startup stretching a crowdfunding budget. The marketing spend wasn’t slashed. There wasn’t any.   The communications staff we’ve worked with for years? Most have quietly moved on. The US PR team that once fielded our calls is down to a couple of people. None of this is proof by itself. But when you’ve covered this industry for fifteen years, you learn to recognize the signs. This is a brand on the verge of collapse, following the liquidation playbook page by page. $14 Billion Couldn’t Save the Hype Here’s the thing: OPPO saw this coming.   In December 2022, OPPO pledged $14 billion to save OnePlus. They opened their retail stores to OnePlus customers. They gave OnePlus access to their service centers. They let OnePlus sell phones at zero profit—move units now, figure out the margins later.   That’s not a growth investment. That’s emergency intervention. You don’t hand a brand a blank check and tell them profitability is optional unless you’re watching them drown. Companies don’t do this for healthy brands. They do this for brands they’re trying to resuscitate. And it didn’t work. In 2024, OPPO grew 2.8%. OnePlus declined more than 20%. The subsidy, the retail access, the service network, the permission to bleed money—none of it turned the ship around. The patient got the transplant and rejected it anyway. That’s when the math changed. OnePlus holds roughly 1.1% of global smartphone shipments. Running it as a “separate” brand—its own marketing team, its own PR operation, its own service infrastructure—costs money. Real money. At 1.1% share with a 20% year-over-year decline, that cost stopped making sense. So OPPO made the call. Not publicly. Not with a press release. But the evidence is everywhere: closed headquarters, gutted teams, cancelled products, carrier partnerships abandoned. The $14 billion lifeline was a three-year bet. The bet didn’t pay off. Now they’re cutting losses. We’ve seen this before. Nokia followed this trajectory. BlackBerry followed this trajectory. HTC followed this trajectory. LG followed this trajectory. Western retreat, consolidation to core markets, then absorption or shutdown. Every one of them told investors things were fine right up until they weren’t.   What This Means For Your Phone Nothing. Yet. Your OnePlus isn’t bricking overnight. Your updates aren’t stopping tomorrow. OnePlus just launched a few devices, there’s a few more in the pipeline, and they have a lot of stock on the shelves—so who knows the exact timeline. OnePlus honors its consumer commitments, and we know OPPO will back them up. Your warranty will be supported. Your 3-4 years of Android updates, 4-5 years of security patches? You’ll get every single one. It’s what happens after that you should think about. What about the brand? “Never Settle” No official announcement. No press release. Just silence from a company that built its identity on being loud.   OnePlus isn’t dead—there’s no funeral yet, no official ending. But the signs are everywhere, and we’ve learned to read them.   Here’s what matters: OnePlus was a pioneer. They didn’t play by the rules—they wrote new ones. Flagship specs at half the price. An invite system that made buying a phone feel like joining a movement. A community that actually shaped the product. They faced an uphill battle from day one. The smartphone industry doesn’t leave room for underdogs. Samsung and Apple own the high end. Chinese giants fight for scraps everywhere else. The margins are brutal, the competition relentless, and the innovation never stops. OnePlus didn’t fail at making great devices. The OnePlus 15 proves they still know how. They failed at something much harder—surviving an industry designed to crush anyone who isn’t already winning. The industry loses something when that disappears. We lose the competition. We lose choice. We lose proof that you didn’t have to be Samsung or Apple to matter. We hope OPPO finds a way to keep the legacy alive. A OnePlus 16 would be more than a phone—it would be a tribute to a brand that told an entire generation of smartphone enthusiasts to “Never Settle.”

https://www.instagram.com/reel/DTfJ7rdj7XV/?igsh=NGpxb2d5c2hlbW4x  

Move to Indonesia and convert your sgd to Indonesian Rupiah    sgd 100 to rupiah is 1,321,304 = 1.3million sgd 500  to rupiah is 6,606,490 = 6.6 million           thank me later

Trays left scattered on tables and chairs at Chong Boon hawker centre, leaving diners frustrated On 17 Jan, a diner took to social media to raise the issue of tray return difficulties at Chong Boon Market and Food Centre. Posted on the Complaint Singapore Facebook group, the video shows the tray return area and multiple tables at the hawker centre overflowing with trays. At least six tables were piled high with food trays, leaving the area looking untidy and unsightly.   Overflowing tray return area leaves tables cluttered In the video, the trays were seen placed on tables close to the tray return area, which appeared to be full. This seemingly led to diners placing their trays on nearby tables instead. Some of the tables were full, resulting in diners placing their trays on seats as well.   Source: Singapura Channel on Facebook While there was seemingly one cleaner working at the tray return area, she seemed to be overwhelmed by the vast volume of trays incoming.   “This is too much,” the post read. “How to return trays? Where are the enforcement officers?”   Netizens unhappy, many blame lack of manpower Many netizens were quick to criticise the cleaning contractors for the inadequate manpower. One commenter pointed out that one cleaner was clearly not enough to handle an entire hawker centre