Korea the main broadcast rights holder apparently played a song immediately after Korea lost the match - which implied the coach wasn't sincere
KBS who bought rights from the other rights holder to show on TV, now damn dulan cos Korea out and they had banked on getting revenue from ATLEAST 4 Korea games. Non Korea matches max viewership is less than 10% of Korea ones. And those mostly available on mobile streaming and the ads there are different lol. Thankfully most of the anger is not directed at the players - but at the coach and their football association. Made it a case of national pride to go with Korean coach after Paolo Bento took them to Round of 16 last world cup lol - now all got egg on their faces.