Smeg opens experience store in Singapore, first in Southeast Asia

[The_King]

Smeg, the instantly recognisable Italian appliances brand, has opened its flagship Singapore showroom at The Heart, Marina One. This marks Smeg’s first Southeast Asia experiential showroom, featuring an extensive collection of large and small appliances.

If you're new to this Italian brand, it's not just a brand; it's an aesthetic, jazzing up kitchens with their retro and colourful appliances such as fridges, kettles, toasters, mixers, ovens and even laundry machines. According to a staff member I spoke to at the showroom, the small appliances are some of the most popular choices, especially when it comes to their official e-stores on Lazada and Shopee.

For something more luxurious and exclusive, Smeg is also known for their Dolce & Gabbana collaborations, with designs from the fashion house adorning or handpainted onto their appliances. These products require pre-order, which you can enquire about from the staff in the showroom.

 

Smeg against a wall of live plants. In the foreground, Dolce & Gabbana collaborations are on display. (Photo: Smeg)

 

Another view of the Smeg store (Photo: Smeg)

The space allows homeowners and developers to view Smeg's range of appliances — from iconic and colourful fridges and countertop appliances to sleek kitchen ranges — in one central location.

Later this year, Smeg will be debuting its newest range, Galileo, a new generation of combination ovens which are a thermo-fluid dynamic redesign of the heating system with professional algorithms that aim to revolutionise the home cooking experience.

For now, our favourite 11.11 sale is coming right up, and a more cost-effective way to make your kitchen look even nicer is through these small appliances!

SMEG Kettle 0.8L/1.7L, 3 Cups/7 Cups + 2 Slice Toaster, 50's Retro Style Aesthetic Pastel Green

 

SMEG Kettle 0.8L/1.7L, 3 Cups/7 Cups + 2 Slice Toaster, 50's Retro Style Aesthetic Pastel Green (Photo: Smeg)

SMEG Stand Mixer, 50's Retro Style Aesthetic Pink

 

SMEG Stand Mixer, 50's Retro Style Aesthetic Pink (Photo: Smeg)

SMEG Espresso Coffee Machine, 50's Retro Style Aesthetic Black

 

SMEG Espresso Coffee Machine, 50's Retro Style Aesthetic Black (Photo: Smeg)